Recording labels and music marketing Essay Example | Topics and Well Written Essays - 500 words

Recording labels and music marketing - Essay ExampleIn the article Paying the scathe there is a new owner of EMI Universal. Rivals of EMI ar challenged with an opportunity to expand all over the world. Moreover, our meditate looks at UK record albums and singles sales surrounded by the beginning of 2011 and the artists and assets behind 44% of EMIs album sales, which will concur to be divested in 2012 and about 30% of UK singles sales must expand. These impressive figures underline the occurrence that a challenging environment of the modern music industry sets the pace of a competitive education in this field. This is a complicated background for future performance of the phoner internationally. Moreover, divestments experienced by the Company can lead it to huge losses. It is hard to believe, but the artists, whose creative works and developments were rooted in this Company, atomic number 18 now leaving it. Artists and assets are to be sold off by Universal behind 44% of E MIs UK album sales in 18 months to the end of June 2012. This Company sold 20.4 million albums in UK between January 2011 and June 2012 with to-be-divested Parlophone label behind more than 3 million of them. The Company must let go albums of really popular artists, such as David Guetta, Kate Bush, Eliza Doolittle and some others. EMIs to-be-divested share of the Now Franchise equated to more that 2.4 million UK album sales in 18th months period. There are some interests of the competitors in the field of music industry, which are violated. Nevertheless, it should be mentioned that some artists stay with the Company.